Tag Archives: sustainable activewear
How to Master Indigo Tree Style in 7 Steps: The Activewear Edit
The indigo tree isn't just a colour trend sweeping Australian studios—it's a movement toward deeper, richer activewear that performs as beautifully as it looks. After designing for thousands of Aussie women from Byron Ba...
organic bra: 7 Game-Changing Facts Aussie Women Need Before Buying
As a designer who's spent 12 years creating organic bra solutions for real Aussie bodies, I can tell you the market is flooded with greenwashing claims. The truth? Most "organic" bras you see online contain only 5-10% ce...
sarrongs: 7 Hidden Mistakes Aussie Yogis Make That Ruin Flow
As a designer who spends every arvo on Bondi's golden sand teaching sunrise vinyasa, I've seen too many brilliant yogis sabotage their practice with dodgy sarrongs. The truth? Sarrongs aren't just beach cover-ups—they're...
The Brown Activewear Revolution: 2025’s Most Unexpected Fitness Trend Exposed
In 2025, the activewear industry is witnessing a seismic shift as brown activewear emerges from obscurity to dominate gyms and yoga studios across Australia. What began as a niche preference among eco-conscious athletes ...
O2 Wear Australia 2025: Debunking the “Activewear Can’t Be Sustainable” Myth
One persistent myth in the fitness industry claims that high-performance activewear can’t be sustainable – but O2 Wear Australia is proving this assumption spectacularly wrong in 2025. Latest market data reve...